Post by account_disabled on Mar 5, 2024 21:10:13 GMT -8
When working on a company website overhaul, landing pages are among the elements that should be prioritized, because they can help improve the conversion rate from anonymous visitors to leads. Before publishing such strategic pages, there are rules and good practices to know and observe, but also mistakes not to make. Find out what they are in the following article! What are landing pages for? Landing pages (LP) are pages structured to describe an offer to visitors who land there after clicking an advert, a social media post or a call to action. Usually, they contain a form to fill out to convert users into business contacts. This is a strategic component of every B2B digital marketing plan aimed at lead generation .
Here are the mistakes to avoid to get the most in terms Germany Phone Number of conversions! Mistake 1: Only including one form to fill out The ultimate goal of an effective landing page is to collect visitor data in a form, but we cannot expect them to do so without a reason. It is essential to convince them that the offer they will have access to - by providing some contact information - is really useful for their work. Trust is crucial at this stage and to strengthen it, clear , concise and transparent communication of the proposal is needed . Here are some examples: eBooks practical guide checklist personalized consultancy participation in an online event product demo They are all offers whose value must be described explicitly, to ensure that the user has a precise idea of what he will find after filling out the form and decides to share his data.
New Call-to-action One component of LPs that can improve conversions is the visual one : adding an image or a short video helps the visitor perceive its value . Both the title and the text of the page must be focused on the message to capture the user 's interest . We dedicate a closer look to the title in the next point. Mistake 2: Underestimating the landing page title The text of the LP must be well designed, but it is good to remember that many users will only read the title before deciding whether to fill out the form or leave the page. The values of the offer and the advantages available to the visitor - once his data has been provided - must be communicated immediately.
Here are the mistakes to avoid to get the most in terms Germany Phone Number of conversions! Mistake 1: Only including one form to fill out The ultimate goal of an effective landing page is to collect visitor data in a form, but we cannot expect them to do so without a reason. It is essential to convince them that the offer they will have access to - by providing some contact information - is really useful for their work. Trust is crucial at this stage and to strengthen it, clear , concise and transparent communication of the proposal is needed . Here are some examples: eBooks practical guide checklist personalized consultancy participation in an online event product demo They are all offers whose value must be described explicitly, to ensure that the user has a precise idea of what he will find after filling out the form and decides to share his data.
New Call-to-action One component of LPs that can improve conversions is the visual one : adding an image or a short video helps the visitor perceive its value . Both the title and the text of the page must be focused on the message to capture the user 's interest . We dedicate a closer look to the title in the next point. Mistake 2: Underestimating the landing page title The text of the LP must be well designed, but it is good to remember that many users will only read the title before deciding whether to fill out the form or leave the page. The values of the offer and the advantages available to the visitor - once his data has been provided - must be communicated immediately.